Discover how one of the world’s largest cosmetics company adopted novel technology for Artificial Hair coloring!

Ideapoke’s customer in question is an French cosmetics company.They are one of the world’s largest cosmetics company and have developed activities in the field of cosmetics, concentrating on hair color, skin care, sun protection, make-up, perfumes and hair care. Customer is active in dermatology, toxicology, tissue engineering, and bio-pharmaceutical research fields and are the top nanotechnology patent-holder in the United States.

Customer had this challenge of adopting a novel technology for human hair which could:

· Improve sensorial gratification by controlled release of perfume/actives

· Maintain the functionality and stability when formulated into a product

· Bring functional benefits with less damage from coloration and Ultra Violet rays

Customer was looking for an innovative technology solution partner who could provide technology/solution for artificial hair coloring.They approached Ideapoke to help them with technology solution partners who could satisfy their innovation requirement.

Read in this Innovation Case Study how Ideapoke helped this cosmetic company to innovate and come up with an solution!