How Leading Tyre manufacturer solved their Innovation problem?

This Customer of Ideapoke is a leading Tyre manufacturer with strong presence in global markets.Consumer data insights from the company revealed that their customers are looking for differentiation with other vehicles on road with respect to tyres. Consumers want to have the choice to choose their choice of Tyre colors and designs for cars and hence this customer was looking to color the sidewall, in part or in the entire Tyre.

Customer wanted to bring novelty in terms of the latest products or technologies in the domain area of Tyre coloring and stickers. They were interested in a complete evaluative study of economic feasibility of implementing the product or technology.

Ready-made products offered a lot of promise in terms of economic feasibility but manufacturing the compound internally meant long term viability and patent portfolio addition. So customer had a challenge to source a Tyre partner who has shown or has proven expertise in color Tyre technology including the product design and Tyre manufacturing technology.

So customer contacted Ideapoke to help solve this innovation problem.See how Ideapoke achieved to find an innovation partner who could solve this problem.